Webmasters out there: What do you know about conversion rates?
I just finished a post vowing to get off the religion thing, so when you see a phrase like “conversion rate optimization” here, don’t panic. I’m NOT talking about religious conversion. I’m talking about a concept I’m just learning — website conversion rates.
In simple terms, your website conversion rate and “conversion rate optimization” means getting visitors to your blog or website to do whatever you’re asking them to do while they are there. If you’re successful, you get them to take the action (fill out an opinion survey; buy a product, etc.) for which you hope they came to your site. If your conversion rate is low, that simply means people coming to your site are failing to take whatever action you’re seeking of them (they’re “browsers not buyers” so to speak).
I guess there are people out there who’ve studied all this more than I and have definite suggestions about changing or tweaking stuff on your website or blog to increase your conversion rate. Sounds good to me. I may need to look into something like that.
What about those of you reading this who have blogs and/or websites? Have any conversion rate improvement tips you’d care to share with the rest of us? Go ahead. Leave a comment. Please.