Newspapers rapidly losing battle to online world
It’s no wonder newspapers are rapidly losing the battle to continue publication, when you consider how limited print media is and ask yourself why advertisers would want to pay for such limited exposure when the entire world can see their ads on the Internet.I live in southwest Missouri, and the longtime daily paper we have here (for which I once worked as a copy editor) is not-so-slowly sliding down the tube toward extinction. It’s gotten so bad that their classified ad section, always the mainstay for daily newspapers’ revenue and ability to continue publishing daily, has become less than a shadow of its former self. Indeed, they’ve decided not to run employment/jobs ads two days of the week. (I think they’ve also limited their real estate classifieds the same way.)
The Internet, on the other hand, offers nationwide advertising, and much of the more popular online “classified ad” sites are free. Got a car you want to sell in Tampa? Put it on a classified site and someone from California might buy it. Seekin tenants for your Nashville apartments? Throw the info online and you might draw all the renters you need from either coast and all of the “heartland” in between.
Those of you who’ve grown up in a world where there has always BEEN an Internet have no real concept of how closed and limited our world and our culture were in those quaint “pre-Net” days.
You might be able to find out more, though. Ask your parents and grandparents about it. Those will be the folks sitting at the breakfast table reading a newspaper while they have their morning coffee. Maybe.
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