FTC turning fairness gaze toward bloggers now
Perhaps you blog, or hang around this blog and others a lot, and you’ve already heard about this: The Federal Trade Commission is targeting bloggers and others who publish and/or market products on the Internet. They recently passed regulations that have left many people confused.Essentially, their new regulations target people who get free products or services and then give companies, merchants, and those same products glowing, supposedly “impartial” reviews — without disclosing the connection between their freebies (or sometimes payment) and the product/company they are plugging.
I’ve made it clear, if you’ll look at the “Privacy” page in our navigation menu above, that I take paid advertising. I do paid advertising for a variety of “merchant partners” as part of the way I make my online income (meager as it may be). If you have any questions or concerns about such matters when you’re reading anything on this blog, feel free to use the “Contact” form and ask me any questions you have or voice your concerns. I welcome all feedback and I will respond by email as possible and necessary.
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